TEXAS GOLD RECORDS · EST. 2023
An Austin label, rooted in
Texas and Latin music.
Founded by Jason Cuellar to bring together recorded music, live events, festival concepts, and community initiatives under one banner.
Unidos Por La Música.
Supported by the City of Austin Live Music & Elevate Fund, drawing 300+ attendees per event. Bilingual programming with a focus on cumbia, conjunto, and tejano — fair artist pay, family-friendly venues, and the next show happening October 23-24 at Zilker Hillside Theatre.
LEARN MORE ABOUT UNIDOS →SXSW Latin Showcase.
Annual SXSW programming at Hotel Vegas, presenting emerging Latin artists alongside established acts. The 2026 showcase takes place March 14 — lineup announcement coming soon.
SEE THE FULL SHOW CALENDAR →Original releases.
Singles released by Jason and the Texas Gold Records roster. Available on Spotify, Apple Music, and most major streaming platforms.
Tejano & Country Festival.
A new festival concept rooted in Austin's cultural intersection — where tejano, country, and conjunto traditions meet. Currently in development with venue and lineup partnerships in progress. Coming 2026.
More details to be announced.
Press, sponsorships, and collaborations.
Open to venue partnerships, festival co-production, grant collaborations, and press inquiries.